Episode #2 - Mastering a Global Employer Brand for Remote-First Hiring (Leah Cottham)

Employer branding is more important than ever - especially in a remote-first world where candidates can work from anywhere. But how do you build a brand that attracts top talent globally? Listen to this episode of the Freedom of Work podcast.

In our latest Freedom of Work episode, Leah breaks down what makes a strong employer brand in a distributed workforce, how companies can adapt to the shift from traditional to remote-first branding, and the biggest challenges businesses face when hiring internationally.

Here's what is covered:

  • What employer branding really means in a remote-first world
  • The transition from office-based perks to culture, flexibility, and trust
  • Why global hiring requires a new approach to branding and compliance
  • The top challenges of global employer branding—and how to overcome them
  • Best practices to stand out as a remote-first employer

With real-world examples from companies like GitLab, plus actionable takeaways, this episode is packed with insights for any company looking to build a strong employer brand in a global hiring landscape.

Tune in to learn how to position your company as the best place to work - no matter where your employees are based!

But in a remote-first world, employer branding isn’t just about office perks, pizza parties, or cool headquarters. It’s about culture, flexibility, and trust—things that are harder to showcase when teams are distributed across different countries and time zones.

Leah Cottham
-
Content & Media Manager
@
RemoFirst