What if HR teams designed employee experiences with the same care, experimentation, and iteration as product features?
In this episode of Freedom of Work, host Leah speaks with Selina Purdie, Head of People at Monolith, about reimagining the employee journey through a product mindset.
Selina shares her journey from scientist to people leader, and how adopting product management principles, like data-driven decision making, user interviews, and continuous iteration, has helped her design meaningful employee experiences in global startups.
“You’re the user of my product, which is the culture and the people experience. By thinking of you as that, I could build with purpose. What we’re building matters.”
Key themes you’ll hear in this episode:
- Why employees should be treated as “users” of your culture.
- How journey mapping can uncover friction points across onboarding, growth, and exit.
- The importance of trust, transparency, and a public people roadmap.
- Designing rituals and sparks of joy that embed company values.
- Rethinking performance frameworks for distributed teams.
- Why exit experiences deserve as much intentionality as onboarding.
- Selina’s controversial take on “bringing your whole self to work.”
“You’re the user of my product, which is the culture and the people experience. By thinking of you as that, I could build with purpose. What we’re building matters.”
Whether you’re an HR leader, a founder scaling globally, or simply passionate about workplace culture, this conversation will challenge you to rethink your approach to people operations.
👉 Listen now to learn how to design people experiences like products, and why doing so might be the future of work.
